The Wonderful game of Boules de Petanque was first promoted in New Zealand by The Limit. Boules sales in fact created The Limit and still make up a part of our range of Leisure & Lifestyle Gifts, Games, Activities and Sports. It came to me while on a winery tour in South Australia late in 1990. We were playing Petanque (or Boules, as the French would say) during stops between wineries. What a great accessory to wine. Wine was my work and one of my passions. The import of Boules was designed to afford me the purchase of good wines.
The rest is history, so to speak as the successful marketing of this wonderful game provided wide acceptance and distribution throughout New Zealand.
Over time, various and many other traditional games and leisure activities and gifts have been added to 'the range'. Broadly these categories include traditional games, Picnic, Camping, BBQ and Beach accesories, Retro Audio equipment, Hammocks, Gifts, Housewares, Wine accessories and Toys for the kids.
The Limit is about Leisure and Lifestyle with an innovative range to match. We make it easy for you to get outdoors for the day or longer and enjoy, with family and friends. Or stay indoors enjoying leisure time. The Sky is the limit as to what we can do in our leisure time.
Our innovative range includes various internationally known brands; as well as our own, these brands include The Limit, Crosley, Classic, Lettini, Pawleys Island, Tuff and Smoby.
Our market includes the retail, corporate and incentive company sectors in Australia and New Zealand, predominently.
Kind regards
Gavin Campbell
Managing Director
The Limit Ltd
LEADING SUCCESSES – EXAMPLES OF THE LIMIT’S INNOVATIONS
Trends through innovative products and effective marketing that The Limit have created over the last 15 years are:
Petanque/Boules – Introduced 1991 to NZ through extensive marketing of the game and the “Integrale Boule” Brand from Lyon in France; then Smoby Junior Boules from France in 1993.
Foosball/Table Soccer – Re-introduced in 1994 following it’s high excitement levels in the 50’s and 60’s.
Croquet – Re-vitalised, from 1993 through distribution of the Front Lawn and Family Brands out of India, into Gift Retail Stores and added to the limited supply through sport retail stores.
Hammocks – Re-introduced in 1993 with the premium Pawleys Island Brand from South Carolina, USA and more recently The Limit range out of India.
Picnic Backpacks – Part of the introduction in the market in 1999.
Table-Top Heater – Introduced to the market in a joint venture project with a premium quality high grade stainless steel model, under the Star Outdoor Brand in 2002. Others soon followed, without all the features of our model.
Foldable Portable Sun Umbrella - The clever 2 metre sun umbrella that folds down into an 85cm zip carry bag and include a stand, under the Star Outdoor Brand in 2003.
Crosley Retro Record Players and Audio Range - This brand was introduced in 2004 – first available since the ‘50’s in the Retro Style – a revival. Old style – new technology. Crosley is a US brand originating in 1920.
Retro Telephone – Crosley / Metro Star Branding. - The first (Tele-permitted) Retro Styled Touch Tone Phone on the market since the originals in the earlier 1930’s / 40’s.
We are also known for: - BBQ Ware (The Limit); Sunlounges (Lettini); Jukeboxes (Crosley & Classic);
|
